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Museum marketing and strategy: designing missions, building audiences, generating revenue and resources

Museum marketing and strategy: designing missions, building audiences, generating revenue and resources
Catalogue Information
Field name Details
ISBN 978-0-7879-9691-8
OCLC number (OCoLC)729675313
Language Code eng
Author Kotler, Neil G.
Title Museum marketing and strategy : designing missions, building audiences, generating revenue and resources / Neil G. Kotler, Philip Kotler, Wendy I. Kotler [Buch]
Edition 2. ed.
Imprint San Francisco, Calif. : Jossey Bass , c2008
Physical Description XXX, 511 S. : Ill. ; 24,3 cm
Subject topical term Museum / Marketing
Museum / Strategische Planung
Museumsverwaltung
Contributor Kotler, Philip
Kotler, Wendy I.
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Shelf Location Volume Ref. Status Due Date Choice
C 2009/0424
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